The Music People Names New Director of Operations & Marketing Manager

The Music People, a supplier of musical accessories and pro audio equipment and parent company of On-Stage and TMP-Pro, has announced the appointments of Andrea Christiano as its new director of operations and Eric Palonen as its new marketing manager. With sales up by more than 20 per cent in 2018, according to the company, it says these two strategic appointments will help position The Music People for future growth.

“We are very excited to welcome both Andrea and Eric to the TMP family,” says John Hennessey, Co-President of The Music People. “Their strong experience in both the accessories and MI industries coupled with their vast knowledge of customer service will be key as TMP continues on its steady growth trajectory.”

Christiano joins TMP from lifestyle accessory brand BigMouth Inc. where she served as sales director of E-Commerce. During her tenure, Christiano held multiple roles ranging from accounting and customer service to sales operations and account management. Her vast background has provided Christiano with an in-depth understanding of how different departments of a business influence one another.

“It’s a very exciting time to join The Music People, and I’m looking forward to using my background in the accessories industry to help TMP grow further,” Christiano says. “I’m very excited to be a part of The Music People’s continued success and hope to further enhance the customer experience for both our dealers and end-users.”

Palonen also joins TMP from BigMouth Inc. where he held the position of Marketing Manager, developing the brand’s explosive growth through key influencer marketing, web development and trade events. Palonen has previously served as marketing manager and brand manager at inMusic Brands where he focused on the growing music producer and DJ market as well as held held positions at Sennheiser where he developed high-profile marketing programs for Sennheiser’s headphone business unit, including working with Mark Cuban and the NBA’s Dallas Mavericks. He received an Audio Recording degree from Barton College and is the founder and owner of Pyro Audio, a boutique sound design firm for music producers.

“The Music People have long been a benchmark of integrity in this industry,” Palonen says. “The feeling of joining such a passionate, revered team is magnetic. I look forward to contributing to this company’s impressive story.”

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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