Innovations, Connections & Education On Tap at Summer NAMM 2020

Summer NAMM’s mid-year gathering will return to Nashville from July 9-11, 2020, bringing inspiration and innovation. More than 1,600 brands will be present, displaying their latest products and innovations.

“I come here because I’m hoping to find that next guy, that next Gibson, that next Fender, that next JBL or Electrovoice—somebody who’s got a 10 x 10 booth but with a great idea," says Sammy Ash, COO of Sam Ash Music Corporation. "Plus, it's a nice place to do business. I always want to find that little niche guy who may one day be something, and I’ll be able to say, ‘I found him.’”

Valuable Networking

With 14,000 registrants expected from 39 countries and regions, including 88% of the world's Top 100 Dealers, Summer NAMM offers a great opportunity for professionals networking and learning.

“We came here to expand our dealer network and we’ve had a really good flow of dealers come through. I think it’s going to be a great boost for us to get our products in the hands of a lot of mom and pop music stores,” says Matt McGlynn, Founder of Roswell Audio.

Industry Education

On July 8, the day before the convention opens, for the Retail Innovation Summit offers an intensive, all-day workshop for the entire staff.

NAMM member favourite, the NAMM U Breakfast Sessions, will be returning with big ideas and big picture strategies, led by industry luminaries.

The Idea Center and TEC Tracks sessions will be in full swing on the show floor, offering easily digestible industry tips, tricks and how-to’s every half hour, led by esteemed industry peers.

Advanced Audio Applications Exchange (A3E) will likewise return. A3E is the nexus point of innovation in music, technology, computer science and manufacturing. Meet the pioneers of each field as they come together to define the future of music technology with a special focus on software developers.

“I brought ten members of my team with me... and the highlight was the education. I was able to plan and break my team up into small groups so that we were able to attend a variety of seminars. A tremendous learning opportunity for all of us.,” adds Rob Sanchez, Owner of MMP Records | Studio | Academy.

Exciting Events

Popular events such as the highly-anticipated Top 100 Dealer Awards honouring the industry’s retail stars,  and the return of the Make Music Experience, on Saturday, July 11. This day will be open to industry professionals in the Nashville and surrounding areas, featuring access to the show floor, live entertainment, food, interactive experiences, exciting partner events and more!

“I couldn’t imagine not coming to this show. We have at least 20 people here… and I love Nashville. At this show, I spend quality time with products and vendors, really getting to talk with people and friends,” says Chuck Surack, President and Founder of Sweetwater Sound.

For more information as it becomes available, go to

Author image
Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
You've successfully subscribed to CMT Updates
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.