St. Louis Music Names Chris Meikle as Senior VP of Marketing & Product

St. Louis Music has announced the appointment of Chris Meikle to the position of senior vice president of marketing and product. In his new role, Meikle will oversee all marketing and product development and management across SLM’s family of brands.

“Chris has achieved so much in his 12 years at US Band and SLM,” says Mark Ragin, president and CEO of St. Louis Music. “He has completely revitalized Alvarez guitars, which was in great need of management when we reacquired the brand in 2011. Under Chris’s guidance, Alvarez is again one of the leading guitar brands in the world. I would like to take this opportunity to thank him for his many years of excellent work, and am looking forward to his accomplishments in this new role.”

Meikle joined SLM’s parent company, U.S. Band in 2006 as head of marketing and went on to manage Alvarez Guitars in 2011. Under Meikle’s stewardship, Alvarez has grown exponentially and developed a culture focused on research, design and quality, according to the company. Meikle and his team re-imagined Alvarez from the ground up and added new successful lines such as Jazz and Blues & Grateful Dead and reworked Artist and Masterworks Series’

“It’s been both an honor and a real joy to have been given such wonderful projects and work with industry greats such as Mark Ragin and Mr. Kazuo Yairi” Says Chris. “Evolving Alvarez into the successful brand that it is today has been a truly wonderful experience. I’m very much looking forward to applying knowledge I’ve accumulated over the years to our family of great brands and products.”

For more information, contact St. Louis Music: 314-727-4512,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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