Soundcraft Canada Names Sami Midani As New Sales Rep

[![](/content/images/2013/06/Sami-Midani-Pic-300x300.jpg)](/content/images/2013/06/Sami-Midani-Pic.jpg)Sami Midani
Soundcraft Canada, a distributor of pro audio, video, and multimedia products, has announced that Sami Midani will join their team as of July 1, 2013.

Midani has worked for 25 years in the field of A/V integration. His expertise extends to all aspects of the industry and has worked on hundreds of projects and events around the country. Until recently, Midani was national sales Director of the A/V division of Martech.

Jean-Louis Blanchard, VP sales at Soundcraft Canada, comments, “I have known Sami for a long time and I know our clients will appreciate his energy and professionalism. His knowledge of our products, both audio as well as video, will be an important asset. I am sure he will be successful working with us.

Midani adds, “I have great respect for this company and their team. I appreciate the quality and breadth of the portfolio I have been offered! I eagerly look forward to working with our network of dealers and installers in order to work with them on their projects.”

Sami Midani will be responsible for the Quebec and Ottawa regions. As such, he will work together with Arif Nathu, whose responsibilities will now be concentrated on the Montreal region. 

Midani can be contacted at: Cell: 418-880-0511 or email:

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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