SLM Welcomes J. Hayes as Alvarez Brand Development Manager

St. Louis Music and Alvarez have announced the return of J. Hayes as brand development manager for Alvarez Guitars.  J. Hayes is an accomplished and professional guitarist with decades of industry experience as a musician, teacher, and product manager, and worked for SLM for many years prior to 2005.

“I’m thrilled to return to SLM because it’s my home,” says Hayes.  “I’ve been playing Alvarez guitars since the ‘70s and it feels great to return and be able to take the brand to new heights.”

Hayes has travelled the world extensively as product support manager for Paul Reed Smith Guitars and Blackstar Amplification.  In his new role as Alvarez brand development manager he will be traveling with the outside sales team, visiting dealers and executing in-store training programs.  Hayes will also be assisting in dealer and consumer feedback and using his guitar and performance expertise to create additional digital content for the brand.

“We couldn’t be more thrilled to have J. Hayes join our family,” says Chris Meikle, senior VP at St. Louis Music and head of Alvarez development. “I have no doubt that his experiences in production and brand management will be a tremendous asset as we take Alvarez to the next level.”

Hayes will be at The NAMM Show 2018 at the Alvarez booth (#7414).  For more information, contact St Louis Music: 800-727-4512,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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