SFM CI Division Annonuces Retirement of Gaëtan Lavoie & Hiring of New Quebec Rep

SFM has announced the retirement of Gaëtan Lavoie as of Dec. 31, 2020. As sales agent for the SFM CI division, the company says Lavoie led an exemplary career through his commitment to providing a high level of support, professionalism, and overall good nature.

"For those of us who have been fortunate enough to have worked with Gaëtan, we can all agree that he’s a true gentleman! Although he will be sorely missed, we wish him well in the next chapter of his life. Enjoy Gaëtan… you’ve truly earned this well-deserved milestone!" the company says in its announcement.

Effective Jan. 4, 2021, Denis Hémond (pictured above) will join the SFM CI division’s sales team in the province of Quebec. Hémond will take over territory management for Quebec and will be responsible for supporting SFM CI's brands, including AVPro Edge, Bullet Train, ConferX, Da-Lite Screens, Just Add Power, Luxul, Murideo, Panamax, Pro Control, RTI, Shure, and Sony; along with the following pro AV accessory brands: Attero Tech, Canare, Digiflex, Furman, K&M, Littlite, Neutrik, and Stewart Audio.

In addition to a degree in business administration, Hémond brings industry knowledge to his clients from his multifaceted experience in the custom integration field from working in sales, to an installer, to owning his own custom installation company. SFM says Hémond is well-versed with RTI as well as many other SFM CI brands, which will serve the company and its dealers and integrators well.

Hémond can be reached at 450-689-9392 or at

For more information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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