Roland & Virtual Sonics Announce Joint Venture

Roland Corporation and Seattle-based Virtual Sonics have announced a joint venture called Roland Virtual Sonics, which will be a software, services, and media solutions provider.

Roland Virtual Sonics co-directors and brothers Jeremy and Julian Soule say in a statement that “they felt constrained by the modern music creation and production landscape. The lack of fidelity in virtual instruments, the challenges musicians faced on the path to becoming professionals, and the less-than-modern collaborative community all made one thing clear: there was a huge opportunity to create an ecosystem that would benefit all musicians.”

“The timing was perfect,” adds Roland Corporation CEO & Representative Director Jun-ichi Miki. “Roland clearly recognized the melding worlds of physical musical instruments and virtual instruments. We also shared the same desire to connect musicians and to lower the barrier of entry for all to create music.”

The first product release supporting this change will arrive during the Summer of 2016 in the form of Roland Cloud, a cloud-based suite of high-fidelity instruments, connected services, and software for music creators and producers.

For more information, contact Roland Canada: 905-362-9707,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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