Al Nichols, 1949-2021
Al Nichols, a distinguished veteran of the pro audio products industry, passed away this week at the age of 71.
Nichols grew up in Chatham, ON, where he would graduate from Chatham-Kent Secondary school, and subsequently studied music performance at the University of Windsor.
Upon entering the pro audio sector, Nichols focused his attention on pro mixing consoles, and would spend many years representing a variety of high-end brands; he was the national sales manager for Klark-Teknik and Midas from 1990 to 1996 before a three-year term as VP of sales and marketing for Soundcraft and Amek in the U.S. He would then go on to represent Crest Audio as its director of sales and marketing in 1999, and then subsequently served as Allen & Heath's director of sales from 2000 to 2003.
From 2004-2009, Nichols would hold the mantle of U.S. sales manager for DiGiCo, before becoming a sales manager for Avid's digital consoles from 2009-2011. Finally, from 2011-2013 he would serve as U.S. sales manager for Optocore, a German manufacturer specializing in fibre optics, networking, and MADI.
Throughout his career representing some of the most foremost brands in the pro audio market, Nichols became a well-known, respected, and loved member of the community and will be greatly mourned.
Canadian Music Trade shares our condolences with Nichols' family, friends, and close colleagues.