Members of the international musical products industry rolled into Nashville’s Music City Center between July 17-19 for Summer NAMM 2014. With increased buying power among attendees, a bigger show footprint, and many live music performances and networking events, the largest Summer NAMM in six years saw an increase in international attendance.
“NAMM members who attended Summer NAMM are leaving Nashville with a competitive edge to succeed in the second half of the year,” says Joe Lamond, president and CEO of NAMM, following the show’s run. “We are grateful to the members who shared their paths to success with their peers during breakfast sessions and the Top 100 Dealers Awards. Together we will continue to strengthen our industry.”
This year’s Summer NAMM featured the most exhibiting companies since 2006’s event. When the show opened on Thursday, 438 exhibitors representing 1,510 brands were on-hand debuting new products. An increase in exhibiting companies expanded the show to two full halls, making it half a hall larger than last year’s Summer NAMM footprint.
Adding to the energy were 103 new-to-Summer NAMM companies and another 112 that returned to the show floor after a hiatus of at least a year.
Major buying power showed up to shop the expanded show. The number of buyers attending Summer NAMM increased another 5 per cent over 2013, which saw an 8 per cent increase over 2012. In total 12,442 people registered for the event. The world’s top music product retailers combed aisles searching for products that will boost fall and holiday sales.
“You come here thinking you know what you’ll find and you end up finding things you never knew you needed,” says Jenn Ladd, co-owner of Bluedog Guitars of North Vancouver, BC. “And then there are products and people here we just have to meet with to make that in person connection.”
**The exhibitor mix, similar to January’s NAMM Show, reflected the full spectrum of music products including woodwinds, percussion, pro audio, recording, publishers, and as to be expected in Nashville, a strong showing of fretted string instruments. Pro audio and technology driven exhibitors grew 23 per cent, filling up much of the expanded floor space.
For more information on Summer NAMM, the association, or details for the January 2015 show in Anaheim, visit www.namm.org.