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Pearl River Piano Group Launches New Website

Pearl River Piano Group has launched Pearlriverusa.com, a newly updated and redesigned website that, it says, "showcases the brand’s commitment to combining the art of European craftsmanship with quality components and the latest technological advances."

“Throughout our 65-year heritage, Pearl River has been guided by an unrelenting drive for perfection,” says  Pearl River’s Global Director of Sales & Marketing Leng Tshua. “While we’re proud of every achievement and milestone, Pearl River is focused on improving quality at every stage, which includes how we communicate to our customers and dealers.”

The new website introduces the new line of Pearl River digital pianos, which feature FATAR Grand-Response keyboards with dynamic weighted hammer-action that react to fast playing and volume shifts when performing other instruments. The new digital piano line offers six series that range from concert grands to portables and models for the education and design markets. All digital pianos include fourth-generation DSP sound systems and support for Bluetooth, SD cards, U disk, and MP3 audio players

For Pearl River dealers, the redesigned website offers support for merchandising needs by providing easy access to valuable marketing materials including logos, piano images, and collateral.

Established in 1956, Pearl River Piano Group has become the largest piano manufacturer in the world with a global market share of over 30%, producing over 150,000 pianos a year under the Pearl River, Ritmüller, and Kayserburg names.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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