D'Addario has announced its  acquisition of Super-Sensitive Musical String Company, whose inception dates back to the 1930s. D'Addario says this acquisition enhances the options it can provide educators and students, including Red Label, a legacy brand in the student orchestral string market. D'Addario says it intends to honour the company's

SFM has announced the retirement of Gaëtan Lavoie as of Dec. 31, 2020. As sales agent for the SFM CI division, the company says Lavoie led an exemplary career through his commitment to providing a high level of support, professionalism, and overall good nature. "For those of us who have

Beginning Jan. 1, 2021, Hoshino U.S.A. Inc. will be assuming Canadian distribution responsibilities for the Ibanez guitars and Tama Drums brands in Canada. Also starting Jan. 1st, this transition will include the distribution of Tama’s Bergerault line of marching and concert percussion products. As well, on Feb.

Korg USA Inc. has announced the hiring of two product specialists, Luciano Minetti and Kenny Echizen. By leveraging their individual expertise and working with Korg USA’s product team, the company says their mission will be expand the its commitment to increasing product training, dealer partnerships, and outgoing content generation.