New Company North45 Distribution Takes on Proel, DH & Axiom Brands in Canada & U.S.

Audio industry veteran Vaino Gennaro has launched a new distribution company based out of Peterborough, ON. Called North45 Distribution Inc., the new company has announced that it is distibuting Italian audio manufacturer Proel S.p.A., along with Proel's subsidiary companies, Axiom Pro Audio and DH Pro Stage Equipment.

North45 Distribution President and General Manager Vaino Gennaro has a long history in the Canadian pro audio distirbution industry with Sennheiser Canada and Kling & Freitag Americas. Proel says it is partnering with Gennaro in order to open boost the presence of products and the DH and Axiom brands in Canada and the U.S., and to more effectively serve the customer base. Located near Toronto, ON, the North45 Distribution office will handle sales, engineering, order processing, after sales support. and service support for the American and Canadian markets.

“I am very excited to join the Proel family,” Gennaro says. “Proel has an incredible and very extensive catalog of sound systems and stage equipment that caters to all markets within the music industry. I look forward to building a world-class team that will enable the successful business expansion in Canada and the USA. I believe that my experience in the industry over the past 20 years will assist me in guiding Proel and North45 Distribution to success in the very competitive North American market.”

“We are very proud to have on board Vaino! He is a very well known manager in our industry and he will certainly help to develop the business in North America,” adds Pietro Guercioni, international sales director of Proel SpA. “Vaino Gennaro has been appointed to develop the Proel Sound Systems, DH, and Axiom brands in USA and Canada and build the sales network over there.”

For more information, contact North45 Distribution:,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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