NAMM Announces Visa Assist Program to Aid NAMM Show's International Visitors

IMG_1463The National Association of Music Merchants (NAMM) has announced Visa Assist, a new support program designed to help international members of the pro audio and music products industry attend and conduct business at the 2017 NAMM Show. The new program aims to offer helpful guidance for international attendees and to streamline the visa acquisition process.

“The music products industry is truly a global community and no place better exemplifies that than the NAMM Show,” says Joe Lamond, president and CEO of NAMM. “Our goal with Visa Assist is simple: to ease the red tape in acquiring a visa so that every member feels at home in Anaheim in January.”

The Visa Assist program is set to launch on Wednesday, July 27 as part of the 2017 NAMM Show badge registration. Located at, Visa Assist will offer attendees and exhibitors a letter of invitation to attend the show along with critical advice and assistance in the visa process. International NAMM members and other industry professionals interested in participating in the program are encouraged to visit the webpage to request a letter of invitation before Oct. 1, 2016.

The 2017 NAMM Show will be held January 19-22 at the Anaheim Convention Center in Anaheim, CA. Annually, the show draws nearly 100,000 attendees from 125 countries. Badge registration and housing requests for all 2017 show attendees will open on Wednesday, July 27 at

For additional information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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