Musikmesse to Create Product Segment 'Worlds' at 2017 Show

[![2016 Musikmesse](/content/images/2017/01/01-Musikmesse-300x200.jpg)](/content/images/2017/01/01-Musikmesse.jpg)2016 Musikmesse
Musikmesse, the annual  trade fair for musical instruments, sheet music, music production, and music business connections, will return to Frankfurt, Germany from April 5-8, 2017. It will provide a comprehensive overview of the latest products on the musical instrument market coupled with a complementary program of events. Tickets are now available via the Musikmesse website. Visitors who buy their admission ticket online profit from a significant discount over the price on arrival at the fair.

With over 1,000 events in the halls and on the outdoor exhibition area, Musikmesse will reach visitors of all kinds between the Wednesday and Saturday. Retailers and distributors can learn more about the latest trends in seminars at the Business Academy inspired by SOMM. Top speakers from the worlds of marketing, business and law will put forward models designed to meet challenges in the musical instrument market. Product courses oriented towards the needs of the musical instrument trade will be held daily at the Drum Academy and the Guitar Academy. Furthermore, professionals from the sector can take part in the matchmaking programme, which brings retailers and exhibitors together on the basis of their specific interests.

Additionally, Musikmesse offers event space for the various musical communities, which include the Drums Brandworld and the Guitar Brandworld, which combine product demonstrations, workshops, and entertainment in special areas. Lectures on keyboard instruments, hardware and software will be given in the Keys + Recording Lounge while, for lovers of acoustic music and music for wind instruments, the Acoustic Stage and the Wood & Brass Stage provide a genre-specific program. Throughout the fair, there will be concerts by internationally renowned artists on the Centre Stage.

Following the première of the Musikmesse Festival in 2016, the fair will once again be accompanied by a variety of musical highlights in clubs, bars and venues throughout the city. Musikmesse visitors will be given a Musikmesse Festival wrist band with which they can attend concerts at reduced prices or even free of charge.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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