Running for the first time from Thursday to Sunday, the first day of the fair will be geared specifically to the needs of the trade visitors. For the first time, Musikmesse will be offering a dedicated “business-meets-business” hall reserved exclusively for the trade. Other new services for a B2B audience include a professional development program, the Musikmesse Insider VIP advantage package for European retailers, and matchmaking and networking opportunities.
Another new introduction is the Musikmesse Festival, which organizers say will be characterized by an extensive program of concerts, live sessions, surprise activities, and parties.
For more information, go to www.musik.messefrankfurt.com.