'Music Go Round' Registers to Franchise Throughout Canada

Music go roundMusic Go Round, an established American MI retailer specializing in used instruments and gear, is now registered to franchise in Canada. With nearly 35 franchised stores in the United States and a well established e-commerce website, the brand is seeking prospective franchise owners in Canada to further develop its North American footprint.

Music Go Round operates under Winmark Corporation, which also franchises other popular secondhand retailers already operating in Canada, such as Plato’s Closet, Once Upon A Child, Style Encore, and Play It Again Sports. The success of Music Go Round’s sister brands throughout Canada as well as interest from consumers and prospective franchisees alike were driving factors in the decision to expand into the country, according to the company.

Music Go Round is registered to franchise throughout all Canadian provinces, but will primarily be targeting Alberta, British Columbia, Manitoba, Ontario, and Saskatchewan for expansion. In particular, the franchise has its focus set on Toronto for the brand’s initial stores due to strong consumer demand in the market and close proximity to the Winmark corporate office in Minneapolis.

“Expansion into Canada is a natural next step for the brand. We receive emails nearly every day from Canadian consumers interested in purchasing product from Music Go Round. It’s been unfortunate that we have not been able to service them locally thus far, so we are excited to finally be able to answer their requests with some positive momentum,” says Steve Murphy, president of franchising at Winmark Corporation. “Music Go Round is the absolute best at delivering consumers quality, used music equipment and gear, at an affordable price. The time is right and we have the business model and industry expertise to satisfy the pent-up demand.”

Music Go Round’s online store,, features more than 35,000 items from all their brick-and-mortar locations and averages 200,000 user sessions per month. Its success both in stores and online has established Music Go Round as one of the leading retailers in selling used music products. Music Go Round is the only national company to earn a spot on NAMM Top 100 Deaers list for six consecutive years, which the industry considers as the “Retail Oscars” for music retailers.

“Our franchisees believe in our concept and embrace the idea of recycling – and, this shows in their success,” says Tim Kletti, brand director. “Many of them are aspiring or accomplished musicians who experienced our store before joining the franchise, and could see the impact Music Go Round can make in any community.”

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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