Music China 2015 Experiences Record Exhibitor & Visitor Numbers

Performance in booth 4Music China 2015 welcomed 80,468 visitors from 86 countries and regions and 1,782 exhibitors from 30 countries and regions, according to organizers. The 12 per cent increase in the number of visitors and the high internationality profile rank as the major factors for the success of the show. Fiona Chiew, deputy general manager of Messe Frankfurt (Shanghai) Co. Ltd. was pleased with the result and commented, “The exceptional result of Music China 2015 not only shows our leading position in Asia’s musical instrument industry, but also reflects the optimism of the industry towards Asia’s consumer markets amidst the challenging global economy this year.”

“Music China is one of the biggest musical instrument trade fairs in the world and is well recognised by the international industry players. This is an important industry occasion for Yamaha, as a world’s leading brand, to raise the company image and showcase our comprehensive range of musical instruments to the market,” says Teruhiko Tsurumi, executive officer and representative of Yamaha Group in China, chairman-president.

To complement the 2015 show’s key message ‘Business, Education and Culture’, the organisers launched an extensive fringe programme aiming to inspire industry peers with the three aforementioned aspects.

The NAMM CMIA Industry Forum and NAMM University How-To Session contributed to this year’s programme and offered insight in retail and online business strategies to 2,120 attendees. To nurture music culture and learning, the Music China Education Programme is becoming one of the expanding sectors of the show’s fringe programme. Among the various hot topics, kid’s learning was the key highlight.

Seminars of Technology and Innovation were also well attended by industry people who wish to learn the latest music web audio application and MIDI technology.

In addition, a series of live performances, entertainment and charity events were held at the show including Kid’s Music Castle and charity programme, winning school-band Superheld from the SchoolJam Germany competition, Drum Circles, plus hundreds of stars and celebrities’ performances on stage and at booths including famous pianist Maksim Mrvica, Taiwanese pop singer Crowd Lu, and heavy metal rock band Dead Shape Figure from Finland.

Next year’s Music China will be held from Oct. 26-29, 2016 at the Shanghai New International Expo Centre. Music China is organised by the China Musical Instrument Association, INTEX Shanghai and Messe Frankfurt (HK) Ltd. For more details about Music China, go to or send an email to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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