Marketing Guru Marcus Sheridan to Give Breakfast Session at Summer NAMM

NAMM will welcome Marcus Sheridan back to the NAMM U Breakfast Session stage for Summer NAMM after a packed session at The 2018 NAMM Show in Anaheim, CA. Summer NAMM will be held at the Music City Center in Nashville, TN from June 28-30. Registration and hotel bookings are now open.

Sheridan, a marketing guru and partner at IMPACT, has helped businesses around the globe grow and find success with his practical, no-nonsense online marketing strategies.

As a former small-business owner, Sheridan understands the challenges small businesses face on a daily basis. By utilizing innovations through inbound and content marketing, he helped his company overcome the collapse of the housing market and become one of the largest pool installers in the U.S.

Since then, Sheridan has grown his sales, marketing and personal development blog, “The Sales Lion,” into an international success and recently merged with IMPACT marketing to bring even more resources to his audience.

His session this summer will be, “How to Become a Digital Powerhouse: 7 Steps to Online Transformation.”

Sheridan will reveal proven steps for turning a traditional organization into a powerhouse for this age of online marketing, e-commerce and disruptive technologies.

Using examples from inside and outside the industry, he’ll show you how real companies, just like yours, are not only embracing the digital age but also dominating their industries. He will teach you how to create a digital culture throughout all levels of your company that builds your brand, your business and, most of all, your bottom line.

NAMM U Breakfast Sessions present big names and big-picture strategies led by top thought leaders and industry insiders to influence your bottom line in the fourth quarter and beyond.

“I leave here every year with tons of great ideas that I can take back and put in place in my shop, and then my customers come in and they’re excited because they see all the new stuff!” said Patrick Harkins, Fondren Guitars.

For more insight from Marcus Sheridan, check out the Business Matters section in the upcoming May/June issue of Canadian Music Trade.

Registration is now open for Summer NAMM 2018. For more information, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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