La Bella Strings Unveils New Logo & Packaging

Family-owned and operated string manufacturer La Bella has unveiled its new logo and packaging.

Richard Cocco Jr., president of E. & O. Mari, Inc./La Bella, says, “We’re extremely excited to launch our new logo and rebranding of our packaging. Our new look embodies the vintage tone we helped create back in the '60s, while maintaining a fresh timeless look, much like how we marry our long standing traditions in string making with today’s latest innovations in manufacturing.”

La Bella brought in Matthew Welsh of Killdisco Design to spearhead the rebranding based not only on his design expertise but also for his history as a touring musician. Welsh says, “Getting the opportunity to work on this for a company I’ve admired for so long is a huge career and personal highlight for me. Whenever a designer has a chance to rebrand a heritage company, the goal is always to maintain the spirit of the company’s roots while seamlessly introducing itself to a newer modern audience.”

La Bella ialso launched the new “Emilio” guitars at The 2019 NAMM Show. Similar to La Bella’s line of handmade Olinto basses, Emilio Guitars are vintage-inspired guitars made in Brooklyn using 100% sustainable woods to create great sounding and playing instruments.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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