Korg USA Promotes Brian Piccolo to Director of Brand Management

Korg USA Inc. has announced the promotion of Brian Piccolo to Director of Brand Management for all of Korg USA’s brands. Piccolo, who formerly directed the management of Korg USA’s guitar brands, officially joins the executive management team in his new position. As he approaches his 10-year anniversary at the company, Piccolo is now tasked with overseeing the strategic growth as well as the product development plan and execution for the entire Korg USA brand portfolio.

In Canada, Korg USA distributes Blackstar, Cole Clark, Darkglass Electronics, and

Piccolo is a respected brand manager with more than 20 years’ industry experience. He earned his retail stripes during a six-year tenure in sales/customer service at Victor’s House of Music. He then advanced to district sales manager positions, first at Taylor Guitars and later at U.S. Music Corp/Marshall USA, in which he was responsible for the Pacific Northwest Territory. Piccolo arrived at Korg USA in 2011 and as director of guitar brands management, took on the responsibilities of creating, leading, and executing the overall strategic growth and product development plan for the guitar-related Korg USA brand portfolio.

In his newly appointed position of director of brand management, Piccolo will be responsible for maintaining the performance status of all of Korg USA’s brands, including overall market share, sales, and profits. The brands under his jurisdiction include electronic instruments, amplifiers, DJ and production tools, keyboards, synthesizers, guitars, tuners, strings, accessories, and more.

Korg USA’s executive management team eagerly welcomes Brian Piccolo into their ranks and looks forward to collaborating with him on 2021 branding initiatives.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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