Job Opportunity: Yamaha Canada Music Seeking Product Marketing Manager for Guitars, Basses & Amplifiers

Yamaha Canada Music Ltd. is seeking a Product Marketing Manager for Guitars, Basses, and Amplifiers. The position became open as Dave Miner accepted a new role at the recently formed Yamaha Guitar Group in Calabasis, CA.

As a Product Marketing Manager, the chosen candidate will be responsible for the outbound marketing activities for your products which include Yamaha Guitar & Bass products and Ampeg Amplifier products as well as related accessory products. They will craft the messaging and positioning for products. They'll conceive and develop innovative marketing programs that drive consumer and dealer demand. They are responsible for planning production, sales and inventory for all products throughout their life-cycle. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In this role, the Product Marketing Manager will be the expert in buyers/customers, how they buy and their buying criteria, and will transfer that knowledge to the sales channel.

For a complete position description and requirements, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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