iZotope & Native Instruments Join Forces

Intelligent audio technology company iZotope has partnered with Native Instruments, a manufacturer of music creation products, to form a new technology group backed by Francisco Partners and EMH Partners. The two companies say they share a "vision of a seamless creative experience and are creating this unprecedented alliance to shape the future of music making and audio production."

With strong identities of their own, Native Instruments and iZotope will each continue to operate independently, serving the creator community with the strength of their unique capabilities. There will be no structural changes to either entity, with both continuing under the same leadership, and with the same teams.

Mark Ethier (pictured above on left), co-founder and CEO of iZotope, and Constantin Koehncke (pictured above on right), CEO of Native Instruments, will work alongside each other  on the future and vision of this new alliance as co-presidents of the group.

The companies says the goal of this alliance is to better support the creative community through close collaboration, the sharing of knowledge and technology, and the enhancement of product offerings. As a collective force, the duo believe they will generate a more cohesive audio ecosystem that will help creators.

Ethier explains: “iZotope and Native Instruments share the same mission to inspire and enable creativity. We both look to make it easier for engineers, producers, and musicians to realize their creative vision, and together, we will be able to break down barriers that have stood in the way of that goal for decades. With iZotope’s intelligent processing and Native Instrument’s innovative offerings, I can’t wait to see what artists will create.”

Koehncke adds: “As more and more people are getting into music making they are looking for easy access to the building blocks for their journey. Joining forces with iZotope brings us yet another step closer to fulfilling our shared mission to empower producers of all levels with everything they need, from instruments and effects to a supportive and thriving community. I cannot begin to imagine what our combined talent and technology can come up with to inspire artists and music creators worldwide.”

“Through our personal passions for music, we find Native Instruments and iZotope to be two impressive pillars of the audio creation industry. As we have gotten to know each company and their teams, we are convinced that they will transform and expand the industry by working together, ” concludes Matt Spetzler, co-head for Europe and partner at Francisco Partners.

Adds Mario Razzini, principal at Francisco Partners, “Our role is to champion their shared mission, providing strategic business support and resources to enable their success. We can’t wait to see what this group accomplishes for producers, engineers and musicians.”

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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