IMSTA FESTA Toronto Brings Out Enthusiastic Music & Audio Crowds

[![Herb Trawick (seated left) & Dave Pensado at IMSTA FESTA](/content/images/2017/10/IMSTA-FESTA-2017-Herb-Trawick-Dave-Pensado-300x200.jpg)](/content/images/2017/10/IMSTA-FESTA-2017-Herb-Trawick-Dave-Pensado.jpg)Herb Trawick (seated left) & Dave Pensado at IMSTA FESTA
The fourth annual IMSTA FESTA Toronto show was held at Ryerson University on Saturday. Presented by the International Music Software Trade Association (IMSTA) and the SAE Institute, the free event hosted 53 music and audio technology exhibitors, plus a lineup of presentations and panels throughout the day.

Final attendance is not yet available, but organizers say that pre-registration was up over past years. For the presentations, such as the keynote by Grammy-winning mix engineer Dave Pensado and music manager/executive Herb Trawick of Pensado’s Place, the theatre and overflow room were filled to capacity. From the stage, Trawick praised the ethnic and gender diversity of those in the theatre and said it was be most beautiful audience he has had ever seen.

“When we sit in the TV studio we film in, there is a disconnect sometimes between us and our audience, so we make big effort here to connect with that audience,” Pensado told Professional Sound. Trawick added with a laugh, “It’s inspiring; how hard is it to go to a place and have 400 or 500 people go, ‘We love you!’”

There were other musician-focused presentations on utilizing Spotify, making a living in Toronto, and a “How I Mix” session with Rich Chycki (Aerosmith, Rush, Pink). The Cooking Beats interactive producer master class was hosted by FrancisGotHeat, who has produced beats for Drake, Eminem, Big Sean, and more.

For more information, contact IMSTA: 416-789-6850,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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