Humes & Berg Appoints SFM as Exclusive Canadian Distributor

SFM_logoSF Marketing has been appointed the new exclusive Canadian distributor of Humes and Berg Manufacturing‘s line of percussion cases.  Musiquip Inc., U.S. subsidiary of SFM and a distribution and marketing company serving the American Pro Audio and MI markets, has also been appointed U.S. sales agents for the independent MI retail channel.

For nearly 80 years, Humes and Berg have been creating an American-made line of percussion cases.  The Chicago-based firm offers multiple series of percussion cases including the Enduro series hard cases, and their fast growing Drumseeker line of carrying bags.

“Having the opportunity to work with SFM is exciting and will allow us to rapidly expand our market share in Canada and provide better service to Canadian dealers who have supported Humes and Berg for many years.  Musiquip offers a level of expertise and experience that will allow us to provide improved service levels to our independent customers in the U.S. market as well,” remarks Mike Berg, president of Humes and Berg.

“Adding a respected brand like Humes and Berg to our catalog is particularly exciting, as it gives SFM and Musiquip a solid foothold in the percussion accessories market with proven, well-respected products,” adds SFM’s MI Business Unit General Manager John Kelley.  “It will allow us to bring our exceptional level of support and service to a host of new customers, and provide them with products that are both reliable and profitable.”

For more information, contact SF Marketing: 514-780-2070,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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