Gibson Hires Mark Agnesi as Director of Brand Experience

Gibson Brands has hired Mark Agnesi for the newly-created position of director of brand experience. In this new role, Agnesi is responsible for re-imagining and implementing new ways of delivering the "Gibson experience" to the company's fan base of guitar enthusiasts.

The company says Agnesi, who joins Gibson from Norman’s Rare Guitars, "will bring his industry expertise, his authentic style, and his passion for guitars to help Gibson shape the future."

Agnesi will join the Gibson team in their Nashville-based headquarters and will report to Gibson’s Chief Merchant Officer, Cesar Gueikian. He will start at the end of March, 2019.

“I am excited to bring Mark on-board at such a pivotal stage for Gibson,” says Cesar. “He is the perfect fit to help us turn our vision into a reality and I can’t wait to see what Mark will bring to our team, our brands and our business.”

“Joining the most iconic guitar company in the world is the opportunity of a lifetime for me,” adds Agnesi. “I have been playing, finding, and selling Gibson guitars all my life, and now I get to join Gibson for real.”

Agnesi was born in Wadsworth, OH in 1982. He began playing guitar at the age of six, and was in the studio making records by the age of 11. After playing the blues circuit throughout his high school years, he moved to Nashville, TN at age 18 to study music business at Belmont University. After graduating in 2005, Agnesi moved to Los Angeles and began working as a professional touring and session guitarist. While on tour, he would buy and sell guitars to help pay the bills. This love of buying and selling landed him the job of General Manager of Norman’s Rare Guitars.

“As we set the stage for the future, we need leaders who balance our iconic legacy with a creative lens on the future ... and Mark is that guy,” says James ‘JC’ Curleigh, CEO of Gibson.

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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