Fishman Promotes Rob Ketch to Sr. VP of Sales

Fishman has announced that Rob Ketch has been named senior vice president of sales. Formerly he was vice president of OEM sales since 2007.

Ketch was hired by Fishman in 1994 as an inside salesperson, ultimately being promoted to director of U.S. sales before overseeing OEM product sales exclusively in 2007. Since that time, Ketch has more than doubled the company’s OEM business, and currently manages sales to over 110 guitar manufacturers worldwide, according to the company.

In addition to OEM sales, Ketch has remained deeply involved in the design of product solutions with Fishman’s engineering and product development team. The company says that his hands-on approach to bringing ideas and customer feedback to the team has helped keep Fishman on the leading edge of amplification technology, while also meeting a variety of goals for his OEM partners.

Ketch remains active as a musician, playing guitar in various New England-area bands over the last 35 years.

“It’s my great pleasure to promote Rob to the well-deserved position of Senior Vice President of Sales,” says Larry Fishman, founder and president of Fishman. “Rob has consistently demonstrated his leadership skills and an unwavering track record of success with building relationships and sales for Fishman. Our company’s continued growth is in no small part due to Rob’s steadfast determination and hard work. Because of that dedication, the Fishman brand adds value and performance to hundreds of thousands of new instruments every year.”

For more information about Fishman, go to

Author image
Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
You've successfully subscribed to CMT Updates
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.