ESTA Announces New Alliance with NAMM for 2018 Show

[![ANAHEIM, CA - JANUARY 19: A general view of atmosphere at the 2017 NAMM Show Opening Day at Anaheim Convention Center on January 19, 2017 in Anaheim, California. (Photo by Jesse Grant/Getty Images for NAMM)](/content/images/2017/01/03-NAMM-Show-300x200.jpg)](/content/images/2017/01/03-NAMM-Show.jpg)(Photo by Jesse Grant/Getty Images for NAMM)
The Entertainment Services and Technology Association (ESTA) has announced an alliance with the National Association of Music Merchants (NAMM) to work with them in expanding the NAMM Show to include a special focus on the live event technology community. The show annually welcomes more than 100,000 professional attendees from 139 countries.

This opportunity was made possible by the addition of a new building coming online at the Anaheim Convention Center, where the show is held every January. The additional space will allow The 2018 NAMM Show to offer the event technology industry a diverse show floor, robust professional education, and a series of relevant networking events.

Hall A of the convention center will be transformed into a controlled environment, ideal for showcasing lighting, rigging and staging products and services. Professional development opportunities, as advised by ESTA, will offer career-enhancing topics and education sessions designed for both established and emerging entertainment technology professionals. The convention center’s arena will provide a multitude of demo and hands-on opportunities to delve into each facet of entertainment technology.

Jules Lauve, president of ESTA, explains why the association was eager to work with NAMM; “In all our discussions with NAMM it’s been very clear that, as a similar non-profit organization, they share the same values as ESTA. They continually look for ways to re-invest back into the industry, and their commitment to education particularly caught our attention. Show attendees pay a low $25 admission fee and can take advantage of almost all the diverse educational offerings free of further charge. We were also struck by how similar our cultures are. Like ESTA, NAMM’s members and staff have a real passion for what they are doing and the industry they are part of.”

“Our alliance with ESTA strengthens our shared commitment to providing live event technology professionals with the best-in-class education and networking to grow their careers,” adds Joe Lamond, NAMM president and CEO. “NAMM Members are involved in the complete spectrum of the global music ecosystem and with ESTA, we deepen our commitment to the industry through hands-on education, a multitude of demo opportunities and reinvestment in the community through our Circle of Benefits model.” 

ESTA says this alliance will help members reach new markets for their products and services. Longtime NAMM attendees come from the worlds of education, houses of worship, music production, special events, and more. Entertainment technology industry professionals new to the show will be drawn by its convenient Southern California location, free educational opportunities, and the ability to make new contacts across industry segments.

Jules states, “This alliance will provide ESTA with some of the critical funding we need to keep our Technical Standards and ETCP programs operating. These programs benefit everyone in the industry and we hope you will show your support for this new relationship and take advantage of these exciting new opportunities by attending or exhibiting at The 2018 NAMM Show.”

For more information, go to

Author image
Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
You've successfully subscribed to CMT Updates
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.