Ernie Ball Promotes Luke Noffke to Director of Global Marketing & E-Commerce

Ernie Ball Inc.has promoted Luke Noffke to the role of director of global marketing and e-commerce. The announcement was made by Brian Ball, the recently promoted CEO of Ernie Ball Inc.

Noffke joined Ernie Ball in 2015 as director of marketing and helped drive several key initiatives, including the building its marketing team, the implementation of a global marketing strategy, the complete redesigns of mobile responsive websites for both the Ernie Ball and Ernie Ball Music Man brands, and the expansion and execution of the Ernie Ball “Golden Pick” program with variants including the Great Gear Giveaway, Live in London with Slash, The Metallica Experience, The Bonamassa Experience, and more, as well as contributing to growth for Ernie Ball’s domestic and international businesses. Noffke also served as associate producer/marketing director for the Ernie Ball Pursuit of Tone television series that aired on AT&T U-verse/DirecTV.

Prior to joining the Ernie Ball marketing team, Noffke held brand marketing positions at Guitar Center and subsidiary Musician’s Friend. During his tenure, Noffke was an early adopter in proving the capabilities and profitability of optimized paid social media ads. He co-developed the #GCSoundAdvice program, which empowered the expertise of the salesforce at the nearly 300 Guitar Center stores to field customer questions via social media, and was at the forefront of growing and developing the marketing distribution channels for entertainment and artist marketing initiatives, including the Guitar Center Sessions television show, the At:GC web series, Drum-Off, Singer-Songwriter, Rock Walk, Connections made by Guitar Center and several other key initiatives.

In his new role at Ernie Ball, Noffke will develop and oversee all global marketing strategies and initiatives alongside its creative, merchandising, web, and e-commerce divisions to help drive continued focus on global sales and brand growth, while strengthening d key retail partnerships.

“Over the last five years Luke has been hugely instrumental in many of the key marketing and sales initiatives that have propelled both sales and brand awareness. He brings a tremendous skill set to our company and is so far ahead of the curve in all things digital marketing, social, endemic, content, and e-comm. We have high aspirations to continue building our brands, and I know we are in great hands with Luke as the newly appointed leader of our global marketing team," says CEO Brian Ball.

“I’ve had the opportunity to work with Brian and the Ernie Ball brand for over 10 years, initially as a strategic marketing partner while at Guitar Center and Musician’s Friend, and then with these last five years helping steer the ship as a member of the Ernie Ball marketing department," saysa Noffke. "Having the opportunity to step up and help guide such an industry-leading, iconic, family-owned brand into the next chapter is a tremendous opportunity.”

For more information, contact Ernie Ball Inc.: 866-823-2255,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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