Dale Sitar Appointed Western Canadian Sales Rep for Intellimix

[![Dale Sitar](/content/images/2016/02/David-Sitar-222x300.jpg)](/content/images/2016/02/David-Sitar.jpg)Dale Sitar
Intellimix has announced that Dale Sitar has been appointed as its new sales representative for the MI market in Western Canada. Sitar has over 30 years of experience in the MI, pro audio, and live sound markets.

He started at the age of 19 working for Great West Imports in the graphic arts department. Intellimix says that when he became a sales representative for Great West he turned a “down” market in Alberta into a top producing market, eventually becoming buyer and general sales manager for the company.

Dale then joined Peavey Electronics as the Western Canada sales representative, winning multiple top sales awards. In his 20-plus years with Peavey, Sitar also worked with many upcoming artists in his territory.

“I am really excited to work with this aggressive and forward thinking company. I look forward to working with old and new clients and helping them achieve their goals with great service and a great product,” says Sitar.

Sitar can be contacted at or on his cell at 250-317-7175.

Lucas Truman will now be acting as the sales representative for the AVL Media Group brands such as Tannoy, Midas, Turbosound, Lab Gruppen, and Vivitek. He will be focusing on the pro, live sound, AV, and integration markets. He can be reached at

For more information, contact Intellimix: 514-457-9663,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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