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D'Addario Acquires Super-Sensitive Musical String Company

D'Addario has announced its  acquisition of Super-Sensitive Musical String Company, whose inception dates back to the 1930s. D'Addario says this acquisition enhances the options it can provide educators and students, including Red Label, a legacy brand in the student orchestral string market.

D'Addario says it intends to honour the company's storied history, particularly the Red Label brand, by maintaining the integrity of the Super-Sensitive family of strings — ensuring its customer base can continue to enjoy the brand they know.

In the short-term, D'Addario will transition the production of Super-Sensitive's product portfolio to Farmingdale, NY, with "keen attention" to rebuilding retailers' and wholesalers' inventory needs. This will also allow D'Addario to include Red Label and other Super-Sensitive products as part of their global distribution network.

"Super-Sensitive is an exciting addition to D'Addario's orchestral offering, providing students and educators a variety of product choices to fit their evolving needs," says D'Addario president and CEO John D'Addario III. "We are committed to honouring Red Label's impact on the industry as we continue together under one roof."

Super-Sensitive Musical String Company was established in 1930 by Ed Wackerle, developer of the stainless-steel string known today as Red Label. The brand has been popular with educators, beginners, and intermediate players ever since.

In 1967, John and Vincent Cavanaugh bought the company. They began developing Old Fiddler, a line popular for country-western and bluegrass musicians; Supreme, a multi-strand core string for cello and bass; and Pinnacle, a wound string with innovative metals such as silver and tungsten. In 1997, Jim Cavanaugh, the son of John Cavanaugh, joined the company as VP of operations and took over as president in 2008. Supporting music in schools has been a longstanding tradition for the company and continues to be a significant part of its strategic planning.

"The D'Addario family and ours share a great history in the string business. I could not imagine a better company—and family—to continue building upon our life's work and the great legacy of Super-Sensitive," says Jim Cavanaugh.

For more information, contact D'Addario Canada:

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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