Carl Langevin Named PRS Guitars' Brand Ambassador to Canada

PRS Guitars has announced the appointment of Carl Langevin as its brand ambassador to Canada. In this new position, Langevin will be responsible for working with PRS and its retailers to grow the brand in Canada through education, training, marketing support, events, and more. He reports directly to Jim Cullen, PRS Guitars' director of sales.

“I am quite excited to have someone as talented as Carl on the team to execute the strategic growth we know is possible in Canada," says Cullen. "Carl is a sales enthusiast and an active guitar player. He has been in the music industry for twenty-seven years and working with musical instrument manufacturers for twelve. His experience has helped him to become a skilled product specialist and sales manager, which will assist PRS and our retailers in the achievement our combined goals."

Langevin previously worked as National Guitar, Amps, and FX Sales Specialist for Roland/BOSS’s FX and Amp Division for over seven years and as the sales representative for Godin in Quebec and Western Canada before being promoted to North American sales manager.

“As the brand ambassador for Canada, it is an honour to get to work along such a prestigious company as PRS Guitars. The quality of PRS guitars, the attention to detail, and the company’s culture is beyond compare. Paul’s vision of the guitar reaches straight to my head and my heart, and when I play a PRS, I can understand just how much care is put into each instrument. I’m looking forward to being in the field and working with PRS retailers to bring that experience to more guitar players,” says Langevin.

Langevin can be reached at

For more information, contact PRS Guitars: 410-643-9970,,

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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