Aeroplan Beyond Miles Program Partners With MusiCounts & Free The Children

Aeroplan has named Free The Children and MusiCounts as its newest founding charitable partners in its Beyond Miles program, launching the partnerships with a donation of one million Aeroplan Miles to each organization. Starting Nov. 20, 2012, Aeroplan Members will be able to donate miles to Free The Children and MusiCounts online at

“We are excited to be adding these two organizations that focus on youth and education to our Beyond Miles Program,” said Kevin O’Brien, Chief Commercial Officer, Aeroplan.  “Through MusiCounts, members will now be able to donate their miles to a Canadian organization that supports music education in schools across Canada and through Free The Children, members can donate their miles to the world’s largest network of children helping children through education and their youth empowerment program.”

Free The Children will use the miles to minimize travel costs associated with We Day, which takes place in almost every major city across Canada, and engages more than 100,000 youth in attendance on pressing social justice issues. The miles will also be used to support its international development activities in eight countries around the world, through which the organization has built more than 650 schools and provides daily education to more than 55,000 children in need. In addition, Aeroplan will have unique items from Free The Children, such as “We Day” tickets and exciting experiential rewards in which members can use their miles. For information on this, go to

MusiCounts, Canada’s music education charity, will use Aeroplan Miles to help them in their mission to ensure that children in Canada, regardless of socio-economic circumstances, have access to music programs through their schools. MusiCounts includes Band Aid musical instrument grants, the MusiCounts Teacher of the Year award, scholarships. and other music education initiatives.

“We are honoured to be joining the nine other charitable organizations in Aeroplan’s Beyond Miles program, as a founding partner,” said Allan Reid, Director of MusiCounts. “MusiCounts has been supporting music education in Canada for 15 years and we’re thrilled to put even more instruments in the hands of children through the support of Aeroplan members who have had their own lives enriched by music.”

Aeroplan also announced that from Nov. 20 to Dec, 20, 2012, it will donate 10 Aeroplan Miles, to be divided equally among its ten Beyond Miles founding charitable partners, for each ‘Like’ that Aeroplan receives on its Facebook page, and 5 miles every time one of its members “shares” the initiative, up to a total of one million Aeroplan Miles.  To visit the Aeroplan Facebook page, go to

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Michael Raine is the Editor-in-Chief at Canadian Musician, Canadian Music Trade, Professional Sound, and Professional Lighting & Production magazines. He also hosts the Canadian Musician Podcast.
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